Good vs. bad design

I thought that it was interesting that the same product has two totally different packaging styles. The better one being above, one can see that it is more appealing. The packaging is colorful, informative, and has pictures.  The coloring is orange and blue, two contrasting colors that compliment eachother.  Also, it shows a picture of food that was made with the mayonnaise.  There is not a lot of negative space, and the space that is negative are filled with shades of blue that have a swirl going on. The font of the letters even stands out and is more appealing. It even says "sensible solutions" in the bottom right hand corner. Obviously they realized that people are more health conscious and want something with less calories.

In the jar above, the design does not pop as much.  There is a lot of negative space going on. Instead of the negative background space being filled with different hues of blue, it is instead white. Since it is white, it is very close to the color of the mayonnaise itself, which makes it blend into the jar.  There are also not a lot of colors going on. If I were to choose one, both being the same price, I would choose the one on the left.  Also, comparing the jar type to the squeezable bottle type, it is easier to get the product out of the squeeze bottle.  With a a jar you have to dirty a knife to get it out of the jar, then you have to keep going back into the jar to get more mayo.